THRIVE CAUSEMETICS NYFW
Thrive Causmetics, founded by Karissa Bodnar, hosted the first ever New York Fashion Week show focused solely on make-up.
The seating was elevated to eye level so the audience could focus solely on the makeup. As each model came down the catwalk the looks progressed. Initially the models were fresh faced, some with no more than Thrive’s signature color blue green lip and cheek color, others were fully made up.
Thrive Causemetics produces a high-end chemical free makeup line that gives back: for every product sold, one is donated to a woman undergoing cancer treatments. Karissa Bodnar started the line after her friend died of cancer at 24. Thrive did not use professional models for the catwalk but “girl bosses” as Karissa calls them. The runway featured Beauty editors and others prominent women in their field who are equally passionate about Thrive’s cause.
For this event $25,000 worth of products were donated to women undergoing treatment at Sloan-Kettering. To highlight the philanthropic character of the line, the event had a giving tree where everyone who attended the show could write a note to go along with the products that they were sending.