Rialto Jean Project
Love at first sight. That’s what I felt when I took my first glance at the Rialto Jean Project. A wonderful, eco-sustainable project made up of hand-painted jeans. Not one pair of the hand-painted jeans are alike, and you can be sure no one else on this beautiful green and blue planet has the same pair.
This philthropic brand was created in 2013 in the world famous Venice, California. The founder of this unique business, Erin Feniger, works hard in her paint-filled studio, also located in Venice, California, using unique sources as well as recycled vintage Levies for each pair of jeans.
Along with the one-of-a kind, totally rad jeans, Rialto Jean Project sends proceeds from sales toward Children’s Hospital Los Angeles. The money received by R.J.P is used for art therapy programs for children. “Art therapy helps young patients find a sense of hope, self-esteem, and autonomy and competence, in their healing processes.” R.J.P uses the phrase “Denim Doing Good,” because it expresses their work in and dedication to the cause.
Feniger never knew art therapy was a real thing until about a year ago when she started doing more painting. She found painting to be extremely soothing after she was diagnosed with a rare disease that made her sensitive to heat. When she went to the hospital, she saw “the kids were expressing themselves so dynamically through art” and it really hit her hard and emotionally. She knew she had to do something involving art therapy.
Not only is Feniger putting her whole life into her career and helping others in the way that she wants to, but she says “the best part of the process is that you really can’t mess it up.” If you have some extra money and are craving a new pair of jeans, that no one else has, a pair of Rialto Jeans are THE jeans for you. If you aren’t up for buying a new pair of jeans, but want to give, all Children’s Hospital’s in the country accept donations of any amount. Remember: “Karma, simply put, is an action for an action... good or bad.”