EMPOWERED BY YOU X ALICE + OLIVIA
As many of you know alice + olivia by Stacey Bendet is my favorite brand of all time. If I had the option to dress in only their clothes every single day of the year I would. So you can imagine my excitement when I heard about their most recent collaboration with another FFB favorite Empowered By You. Empowered By You creates the perfect seamless panty. 20 percent of net profits go towards the Seven Bar Foundation, a nonprofit that lifts women out of poverty and into self-sufficiency with small business loans. Empowered By You endorses using lingerie as a tool of empowerment rather than seduction.
The collaboration features four different panties, a black and white stripe an alice+olivia signature, a butterfly print which was one of Stacey Bendet's favorite prints from her fall 2014 collection and two basics, black and nude. Stacey says “I aim to make clothing that is fun and inspires every part of a woman’s life, so to team up with a company that believes what empowers you, empowers women everywhere is really an honor.”
The campaign features Model and Activist Charlotte Muhl. In honor of her participation in the campaign the Seven Bar Foundation donated $25,000 in her name to 83 women in Rwanda. These women were left widowed after the 1994 Genocide. This money will go a long way to helping them become self sufficient.
It is amazing to see renowned designers like Stacey Bendet use her success to create tangible change for the betterment of others. I can only hope that more designers follow in her footsteps. The thongs are available at all alice + olivia retail stores in the US and Asia.